Event Management for Melbourne Food and Wine- myassignmenthelp

Question: Discuss about theEvent Management for Melbourne Food and Wine Festival. Answer: Event Brief Type, Dimension and Attraction of the Melbourne Food and Wine Festival The Melbourne Food and Wine Festival is held in the month of March since the year 1993 that helps in promotion of the food along with wine culture of Victoria. The charter of the festival helps in promotion of the talent along with lifestyle of that of Melbourne along with Victoria (Vic.gov.au. 2018). The food along with that of the wine lovers indulge themselves in the events that can fill the labyrinthine network of that of restaurants, basements and the rooftops. The Melbourne Food and Wine Festival helps in bringing to light innovative chefs, expert wine maker along with that of artisan producers (Melbournefoodandwine.com.au 2018) Initially it was a small program but it gradually became known for that of larger events like cooking class and banquet style lunch. The Festival helps in the attraction of food along with wine experts throughout the world including that of chefs, wine makers, wine commentators along with that of critics (Jones and Jones 2014). The Melbourne Food and Wine Festival contributes for the development of a better society. It provides opportunities for eating and drinking that can soothe the mind of the consumer. The dedicated team of Melbourne Food and Wine Festival that comprises of business development manager, gastronomy program manager, program co-ordinator and senior marketing manager help in producing a rich experience to the ones who attend this event (Colombo and Richards 2017). They help in making people enjoy a superlative eating along with drinking experience that everyone can enjoy. The festival provides opportunities for weekend escape and the stunning regions can help one in escaping from the boredom of life. Analysis of the event Form or Content The Melbourne Food and Wine Festival is a cultural event that helps in the celebration of the food along with wine industry of Victoria which attracts around 250,000 attendees. Around 200 events form a part of the program which is run by not-for-profit organization. The cultural festival has emerged to be a pre-eminent food along with wine festival of Australia (Vtic.com.au. 2018). Location and Size The festival is held along that of the Yarra River of Melbourne. The event is massive in scope and helps in showcasing the talent of chefs and wine makers. They can exhibit their skills during the course of this event that can help them in becoming popular within that of the market (Van Niekerk and Getz 2016). Budget Consideration The total budget for the Melbourne Food and Wine Festival project is between Australian Dollar 750,000 and between 800,000 (Liu, Sparks and Coghlan 2017). The budget will be used for building partnership with different kinds of key partners that can help in maintaining the international profile of Melbourne. The budget will be used for different aspects of Melbourne Food and Wine Festival like that of venue, dcor, staffing, programming, marketing, advertising, technology and that of the travel cost. Under venue, the costs incurred will be related to that of rental cost, lighting equipment, security staff and that of catering. Budget will also be required for the advertising along with marketing of an event of such a massive stature like the Melbourne Food and Wine Festival. The event budget will also include that revenue that will be earned from the tickets, sponsors and the vendors (Wood and Kenyon 2018). Number of Participants The number of participants for this event will be around 250,000 attendees. The food along with the wine seminars that will be held will help in featuring the chefs and the wine makers of Melbourne. Event Stakeholders and their involvement The internal stakeholders of Melbourne Food and Wine Festival will include that of Event Director, event manager, site manager, infrastructure manager and that of licensing manager. The external stakeholders will include the sponsors, market stalls, local community, venue owner and that of interest groups (Getz and Page 2016). The Melbourne Food and Wine Festival works with different community partners that helps in celebration of good work within that of the local community. HEAT (Hospitality, Employment and Training Program) is a program that engages the youth and it can help in providing skills to the young people who are aged between that of 16 to 25 (Van Niekerk and Getz 2016). The festival thus serves in helping those people who have been disengaged from that of mainstream education. The festival helps in attracting culture tourists to that of the local community event that can help in the promotion of cultural exchange between that of the tourists along with that of the reside nts. Cultural tourism is greatly facilitated with the help of Melbourne Food and Wine Festival. The festival helps in the creation of a cultural image and it throws up opportunities for that of the local communities so that they can share the culture (Christou, Sharpley and Farmaki 2018). The presenting, government and that of industry partners help in the promotion of the event and it also helps in promoting the services of these partners. The event partners like that of Crown, Victoria Harbour, Lindrum and Tahbilk helps in the advertising of their business that helps them in spreading their business (Getz 2017). The Festival helps in bringing the global food along with the wine talent to that of Melbourne that can help in delivering an unforgettable food along with wine experience to people. References: Christou, P., Sharpley, R. and Farmaki, A., 2018. Exploring the Emotional Dimension of Visitors' Satisfaction at Cultural Events.Event Management,22(2), pp.255-269. Colombo, A. and Richards, G., 2017. Eventful Cities as Global Innovation Catalysts: The Snar Festival Network.Event Management,21(5), pp.621-634. Getz, D. and Page, S., 2016.Event studies: Theory, research and policy for planned events. Routledge. Getz, D., 2017. Developing a Framework for Sustainable Event Cities.Event Management,21(5), pp.575-591. Jones, M.L. and Jones, M., 2014.Sustainable event management: A practical guide. Routledge. Liu, W., Sparks, B. and Coghlan, A., 2017. Event Experiences Through the Lens of Attendees.Event Management,21(4), pp.463-479. Melbournefoodandwine.com.au (2018).Melbourne Food Wine Festival. [online] Available at: https://www.melbournefoodandwine.com.au/ [Accessed 12 Apr. 2018]. Van Niekerk, M. and Getz, D., 2016. The identification and differentiation of festival stakeholders.Event Management,20(3), pp.419-431. Van Niekerk, M. and Getz, D., 2016. The identification and differentiation of festival stakeholders: A new perspective. Vic.gov.au. (2018).Melbourne Food and Wine Festival | Victorian Government. [online] Available at: https://www.vic.gov.au/event/2018/03/melbourne-food-and-wine-festival.html [Accessed 14 Apr. 2018]. Vtic.com.au. (2018).Melbourne Food and Wine Festival 1-17 March 2013 - Victoria Tourism Industry Council (VTIC). [online] Available at: https://www.vtic.com.au/melbourne-food-and-wine-festival-1-17-march-2013/ [Accessed 14 Apr. 2018]. Wood, E.H. and Kenyon, A.J., 2018. Remembering together: the importance of shared emotional memory in event experiences.Event Management,22(2), pp.163-181.